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Do You Have to Produce Video Content to Succeed in Social Media?
So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely have to create video content, it might be time to look for a new advisor....
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Facebook’s Latest News Feed Update – Time to Move On?
Earlier this week, Facebook updated their News Feed algorithm again, in what many are seeing as the next move towards ‘Facebook Zero’ – i.e. 0% organic reach for pages. Facebook announced three...
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The Latest Development in the Social Search Battle – Facebook Adds In-App...
The new battleground of combined social and search is going to become a significant storyline in the world of social media marketing this year. Last week, we saw the first examples of what tweets...
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Facebook Instant Articles Have Arrived: The End of Publishing as We Know it?
After much speculation, Facebook’s Instant Articles are here. Instant Articles gives publishers the opportunity to post their content direct to Facebook, in a move that some are proclaiming as...
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Facebook’s ‘Reactions’ Are Coming – But Will They Be Good for Marketers?
As noted by Facebook’s chief product officer Chris Cox to Bloomberg – and re-affirmed by Mark Zuckerberg himself in this week’s Facebook full-year results announcement – Facebook’s ‘Reactions’ emoji...
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